About Us – Cue Connect

Our Story

Passion Turned into Purpose

CUE was born from a deep love for storytelling and a relentless drive to create impactful advertising. Founded in 2014 by Doyel and Panna, our journey began with a fascination for the art of communication—how a well-crafted message can turn a product into a household name.

Growing up, we were captivated by the golden era of advertising—memorable jingles, compelling narratives, and ads that resonated long after they aired. From the iconic Washing Powder Nirma jingle to the emotional pull of Cadbury’s “Kya Swad Hai Zindagi Ka”, storytelling shaped our perspectives. While Doyel was enthralled by the persuasive power of ads, Panna was fascinated by the behind-the-scenes magic of filmmaking. He was deeply intrigued by the meticulous process that brought a story to life—right from scripting and direction to cinematography and post-production. His fascination began when he watched a Bruce Lee film and saw the ‘Behind the Scenes’ footage at the end. It was then he realized that filmmaking was not just about what appeared on screen but the immense creativity, effort, and technical mastery involved in the entire production. The complex interplay of light, sound, editing, and storytelling fascinated him, making him determined to explore the world of visual storytelling.

The Leap of Faith

After spending eight years in Mumbai’s dynamic media industry, working with top brands and production houses, we took a bold step—starting our own video production and advertising agency in Kolkata. The transition wasn’t easy—building a brand from scratch, making cold calls, pitching ideas with no initial work credentials—but passion fueled our persistence. Our first breakthrough came when a client was captivated by a short film made by Panna and his team. Soon after, Balmerol, a Mini-Ratna Public Sector enterprise, recognized our potential and became one of our earliest clients

CUE isn’t just a name—it’s our philosophy. In theatre, a cue signals actors to deliver their lines; in advertising, we provide brands with the cue they need to tell their stories, engage customers, and drive growth.

Headquartered in Kolkata, we collaborate on projects across India and the globe, ensuring every campaign reflects a fresh perspective and innovative approach. At CUE, your brand’s success is our mission

When you partner with us you get ZERO

Zero Bureaucracy –
We keep things simple and efficient

No Conflict of Interest –
Your goals are our only priority

No Unnecessary Headaches –
We handle the details, so you don’t have to

Budget-Friendly Solutions –
Quality work without the heart attack-inducing prices

We Only Focus On

Your Success:
We prioritize what’s best for your company and brand

Innovation:
Constantly brainstorming fresh ideas and prototypes to stay ahead

Hands-On Approach:
We roll up our sleeves and work closely with you every step of the way

ROI-Driven:
We are committed to delivering results that generate measurable returns on your investment

Our Philosophy

We are fortunate to collaborate with individuals who share our passion for excellence and the ambition to make our brand truly invincible. Our team consists of specialists in their respective fields, bringing expert insights and innovative solutions to every project.

While we primarily work with B2B clients, we always consult with technical experts to gain a deep understanding of your needs, ensuring that every solution we provide is perfectly aligned with your goals. Together, we build the foundation for lasting success.

Our Mission

We amplify brand stories through cutting-edge digital marketing and advertising strategies that foster deep customer engagement. We don’t just create ads; we craft narratives that make brands memorable.

Our Vission

We don’t measure success by the number of offices we open, but by the impact we create. Our goal is to develop content that brands are proud of and customers remember—standing out in a world cluttered with fleeting impressions. Today, we are gradually expanding our footprint beyond India, taking our storytelling prowess to global audiences.

Our Team

As team members we are more than just colleagues.

Our long brainstorming sessions over a coffee & etc make sure that our ideas are young and fresh. At the same time, we bring together our industry experience to ensure the most professional appeal.Creative challenges, the excitement of delivering within timelines bring out the best in us. And yes, that fact that we have been friends for a long time is an added advantage for the team.